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Analysis and Design of E-commerce Firms
Špička, Vojtěch ; Janková, Martina (referee) ; Němcová, Zuzana (advisor)
This bachelor thesis analyzes and suggestions a new e-commerce of a firm. What are the options currently in implementation and marketing promotion of online store. Selecting an optimal design solution for the business with protective working aid, working clothes and shoes, it´s implementation and successful launch on the online market. In the first part of this bachelor´s work we will introduce some theoretical things and in the second part we will use it for creation of e-commerce. The result is the fully functional online store, which makes an economic profit.
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Návrh online marketingové strategie pro e-shop Brove.cz
Rozsypal, Tomáš
The Bachelor thesis is dedicated to the proposal of online marketing strategy for e-shop Brove. In the theoretical part of the thesis are described terms connected to online marketing, especially SEO, linkbuilding and PPC. Regarding to SWOT analysis there are suggested marketing strategies. The last part of the thesis iincludes the proposal of online marketing strategy according to chosen marketing strategy.
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Využití internetového marketingu ve vybraném podniku
Kamenický, Jiří
Kamenický, J. Utilization of internet marketing in selected company. Bachelor thesis. Brno: Mendel University, 2016. This bachelor thesis aims to describe the use of Internet marketing in selected company. The main part of the thesis analyzes the current state and subsequently proposes a new concept of Internet marketing strategy. At the end, costs and benefits of the proposed strategy are estimated.
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SEO audit and content analysis of the selected website
Beneš, Martin ; Bubeníček, Jan (advisor) ; Truhlář, Filip (referee)
This bachelor thesis deals with SEO audit and content analysis for a particular website. The aim is to outline the process of search engine optimization and then verify if the website is sufficiently optimized on the basis of the information gathered. The theoretical part is defined by basic problems, the most commonly used methods of optimization and link-building, and outlined the process of creating keyword analysis. Then there is a brief explanation about how search engines work and which factors are crucial for evaluating the positions of web pages in a search. At the end it describes the necessary tools for a quality SEO audit. In the practical part, there will be an executed SEO audit on the basis of theoretical knowledge along with content analysis, which will be based on the keyword analysis. Part of SEO audit will be specific recommendations for increasing traffic from organic search.
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Optimalizace webových stránek
Kašpar, Michal
This thesis is focussed on detailed processing of the optimization of web pages for web search engines (SEO). It describes the functionality of full text search engines considering the order of search results. The thesis also presents the most often myths and problems from the field of optimization which are supplemented by the right procedures according to the currently used methods and processes. Further on, the thesis is supplemented by the general outline of the process of optimization which is furthermore used and explained in detail in a practical case study. There is also mentioned the point on the issue of scoring the rate of return in optimiza-tion.
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Analysis and Design of E-commerce Firms
Špička, Vojtěch ; Janková, Martina (referee) ; Němcová, Zuzana (advisor)
This bachelor thesis analyzes and suggestions a new e-commerce of a firm. What are the options currently in implementation and marketing promotion of online store. Selecting an optimal design solution for the business with protective working aid, working clothes and shoes, it´s implementation and successful launch on the online market. In the first part of this bachelor´s work we will introduce some theoretical things and in the second part we will use it for creation of e-commerce. The result is the fully functional online store, which makes an economic profit.
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SEO analysis of the selected website
Panský, Jan ; Sova, Martin (advisor) ; Böhmová, Lucie (referee)
This bachelor thesis deals with SEO analysis, which is necessary for better visibility of a website in search engines. The aim is to introduce the basic characteristics SEO, Web search engines and SEO carry out specific analysis of the selected website. The theoretical part explains the characteristics of SEO. It is also presented how web search engines work. In subsequent chapters describes the species as page properly optimized. The next part will be acquainted with the important analytical tools. In the practical part outlines the SEO process, which will be characterized by weaknesses in terms of search engine optimization, which will subsequently be adjusted. The last part is focused on specific recommendations in line with SEO. The practical outcome of this work is the resulting optimization of specific parts of the website and SEO recommendations for future changes.
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Changes in the approach to SEO after Panda and Penguin Updates
Potužáková, Karolína ; Bruckner, Tomáš (advisor) ; Knechtl, Jiří (referee)
Search engine algorithms are constantly improved in order to provide the highest quality and most relevant results for the user. Google algorithm updates called Panda and Penguin have recently been one of the most significant and many websites that use black hat SEO techniques were hit by them. Nowadays, using this search optimization's techniques raises the risk of Google penalty, which in most of the cases cause decrease in traffic from organic search. The aim of this thesis is to describe techniques of search engine optimization (SEO) and their possible impact on website's ranking. The thesis also aims to verify whether Penguin and Panda updates have the impact on websites for which the methods of black hat SEO have been used and specify the result of this impact. In the theoretical part of this thesis it is described function of search engines Seznam.cz and Google, their algorithm change in history and possible factors on which the ranking score is based. Briefly are also described tools, which can be used to identify and analyze possible causes of penalization. After reading this thesis, the reader will have a basic orientation in search engine optimization methods and their appropriate use. Also, he will be able to recognize possible causes of Google penalty and propose an appropriate strategy for its removal.
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Corporate positioning in the Internet search
Vodochodský, David ; Procházková, Markéta (advisor) ; Hašlarová, Kateřina (referee)
This Bachelor thesis deals with visibility of web pages in search engine results of Google.com and Seznam.cz. Basic sections of online marketing are analysed in the theoretical part and are accompanied by real life examples from the web pages of Jan Stuchliks Dental clinic. Practical part deals with adjustments of current and with creation of new methods, which will help these web pages reach front page position in search engines. Main objective is to assess and determine adjustments for clinics web pages, which would be search bot optimized and had an added value for the user. Additional goal is to create a marketing strategy that would be in agreement with clinics brand positioning.
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Marketing on-line tourism strategy of the Region of South Bohemia
MACHART, Ondřej
The main objective of this thesis is to identify current tools of online marketing communication of South Bohemia region in the field of tourism and evaluate their performance and efficiency of use. A secondary objective is to design a strategy for online marketing communication of South Bohemia region as a tourist destination using the latest trends and technologies.
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